Lunkin Coffee and Chinese Soft Power coming to your wallet

Luckin Coffee

Luckin Coffee has begun opening stores in America and there is one aspect that should leave Starbucks quacking in their boots; it is the cost of the coffee.

According to CNA, Luckin Coffees can go for as little as 99 cents.

The Cost of a Starbucks Coffee starts at around 3 to 4 dollars. However, many of their more premium coffees can cost around $10 dollars. You have seen that person, the one that overly customizes their coffee like they were buying an expensive house. Starbucks is a status symbol in America, or it used to be in the 1980s and 1990s. Now, its more of a cherry on top experience for the upper middle class who apparently who can afford to customize their coffees.

Luckin is going to be providing value to Americans.

Starbucks in some newspapers before 2000 used to call it "Designer Coffee". That is how many Chinese in Shanghai and Beijing used to think about it. Starbucks is too expensive and has diluted its brand by trying to be too many things. I admit, they make some nice "cold" drinks but they have overextended themselves. 

A Starbucks store has a unique style and atmosphere for sure but I think the cost will help Luckin start to gain traction in America in the coming years. The openings in NYC are just beginning for Luckin. 

This is Chinese Soft power in action.


Comments

Post a Comment

Popular posts from this blog

Iran Lost the 12 Day War and Israel has triumphed in the Middle East

Image
Iran Lost the 12 Day War and Israel has triumphed in the Middle East The 12 Day War was quite a roller coast ride of emotions and missiles and bombs flying across two countries that have generally hated each other.  President Trump has brough peace through strength. It is not cliche; think about under Biden how Hamas managed to launch October 7th attacks, and the administration was dithering while wasting its time on spending money on EVs and other useless projects. Trump is a much greater president than he ever was. Just because someone seems nicer does not make them competent or better ruler.  Iran's willingness for strategic patience cost them dearly in this war. Israel shows itself to be a creature of action not patience. In this world, action gives the greatest bounty not sitting for the hits. Iran is seen as the darling of the BRICS nations; a coalition of highly idealistic people who only seem to come together for meetings that go nowhere. Isreal has shown once again: ...
Read more

Why you probably shouldn't eat at Five Guys unless You follow these nine tips.

Image
Five Guys: Burger and Fries is a premium fast food burger restaurant that began in Arlington, Virginia in the 1990s. Northern Virginia is my home region, and I used to consider them to be one of the best burger restaurants that wasn't a mom and pop or an incredibly expensive hipster area. However, it is clear  that it is not healthy .  That is obvious. It is a great food if you are working a lot and burning calories right after eating but as a meal one could be a fan eating week after week, you need to be exercising caution. This is not a restaurant you should eating at weekly unless you cut down on the calories in your meals. The issue with Five Guys is simply that there is alot of grease with their meals. This is deliberate, helping give them a distinctive taste.  Five Guys  is more of a premium burger place but it's not like Shake Shack  where the focus is more on clean eats. This is a classic calorie-increasing burger joint, and they are not afraid of it. Ho...
Read more